- Faith and Integrity — grounding every program in Islamic ethical principles and honest stewardship of resources.
- Compassion — prioritizing the dignity and wellbeing of the most vulnerable, including orphans, drought-affected pastoralists, and low-income households.
- Community Ownership — working through and with local mosques, Madrasas, and community elders rather than around them.
- Accountability — maintaining clear, honest reporting on the use of donor and community contributions.
- Dignity — designing assistance that respects the agency and circumstances of the people it serves.